'Hit' them hard

Saw an interesting juxtaposition of movie ads in the weekend listings - that innocuous and inane movie called Kya Kool Hai Hum is being exalted as the "biggest hit of the summer" after claiming to have survived a "smashing second week". Now, I wonder how much of this promotion is apporoved by the distributors, but if a breezy two weeks is the criteria for a "hit" the film industry should hang their head in shame. But that's not the interesting part. Right next to it was an ad celebrating the 500th (!) week of that fantastic, timeless masterpiece - Dilwale Dulhaniya Le Jayenge. Now that's what I call a hit. People responsible for garbage like Kaal, K2H2 (borrowing from the other stink master, K3G) also deserve a hit, albeit of a different kind.